โดย:
วันที่:August 25, 2012
U-Knowledge:
ประเภท: งานวิชาการ/บทความ
ป้ายคำ:,

This paper reviews different streams of literature on Third World multinational enterprises (MNEs), highlighting the necessity to maintain a balance between exploiting existing resources and accumulating new competence. Using a case study research methodology, empirical evidence is presented on the international expansion process of the CP Group of Thailand. The paper attempts to explain the sequential growth and expansion of the CP Group into different technological and geographical areas. While existing resources feature prominently in determining the direction and the success of expansion, the accumulation of new expertise becomes even more significant in the long run. The paper also suggests a variety of theoretical and empirical issues which may be relevant in future inquiry on the internationalization process.

ที่มา: http://www.thailandobservers.com/cp-joins-hand-with-bahrain%E2%80%99s-al-salam-bank-in-agribusinesses/

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